Privacy Policy
Last updated 26 July 2026
Bitely is a calorie tracking app. This policy explains what the app collects, what leaves your device, and what we do not do. It applies to the Bitely iOS app and this website.
The short version. Your meals, weight, water and progress photos are stored on your device. We do not ask for your name, email or address to use the app, we do not sell data, and we do not use your information for advertising.
What stays on your device
The following is stored locally on your iPhone or iPad and is not uploaded to us:
- Your logged meals, calories and macros
- Your weight entries and water intake
- Your progress photos
- Your goals, targets and the details you entered during setup, such as height, age and activity level
- Your streak and app settings
If you delete the app, this information is deleted with it. You can also erase everything at any time from Settings, using Delete all data.
Photos of meals
When you photograph a meal, that image is sent to our server so it can be analysed and turned into a calorie and macro estimate. The image is used for that request and is not stored on our servers afterwards. It is not linked to your name, email or Apple ID.
Progress photos are different. They are never uploaded. They stay in a private folder on your device and are only ever shown to you.
Meal ideas
When you ask for meal ideas, the app sends only what is needed to answer: the calories and protein you have left today, which meal it is, whether you are eating at home or out, and the names of what you have already logged today. No identifying information is sent.
Artificial intelligence
Bitely uses third party AI models to estimate nutrition from photos and to generate meal suggestions. These models are provided by Spacexai, Google and OpenAI. Which model handles a given request may change over time as we improve accuracy and cost.
Content sent for processing is limited to what is described above. We do not send your identity, your history, or your photos of yourself to these providers.
What we collect
To keep the service running and to stop abuse, our server records:
- A random identifier generated on your device, used only to count requests against a daily limit. It is not your name, your Apple ID, or your advertising identifier, and it cannot be used to identify you.
- Standard technical information that any web request includes, such as an IP address, used for security and rate limiting.
Payments
Subscriptions are purchased and managed through Apple. Apple processes the payment and we never see your card details. Manage or cancel a subscription in the Settings app on your device, under your Apple Account.
Children
Bitely is not directed at children under 13, and we do not knowingly collect information from them.
Your choices
- Erase everything from Settings, using Delete all data
- Delete the app, which removes all local data
- Decline camera or photo access, and log meals manually instead
- Email us to ask a question about your data
Changes
If this policy changes in a way that matters, we will update the date at the top of this page.
Contact
Questions about privacy can go to joshgeniusmlb@gmail.com.
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